Today's business customer has three requirements: Give me what I want, when I want it, in the forms that I want. That means business marketers must be prepared to meet demands around the clock and around the globe, and across channels and time zones. To address the "Give Me" Customer, the BMA has brought together the best minds in B2B Marketing to address the challenge before all of us.


Conference Discount to the #1 show in Las Vegas

BMA Conference attendees have the opportunity to purchase discounted tickets to see the June 15th, 7pm showing of Phantom: The Las Vegas Spectacular at the Venetian Resort, Hotel and Casino.
Tickets can be purchased at the promotional price by visiting www.eventusher.com and using the password BMAPHANTOM.

Institute for the Study of Business Markets (ISBM), Smeal College of Business, Penn State

To give you some perspective, the following are the top two trends from previous studies.
The Crunch: Marketing as an investment/ROI & Marketing the marketing process
Grow: Achieve profitable growth & Marketing ROI: better organize/market marketing