Conference Discount to the #1 show in Las Vegas
BMA Conference attendees have the opportunity to purchase discounted tickets to see the June 15th, 7pm showing of Phantom: The Las Vegas Spectacular at the Venetian Resort, Hotel and Casino.
Tickets can be purchased at the promotional price by visiting www.eventusher.com and using the password BMAPHANTOM.
Institute for the Study of Business Markets (ISBM), Smeal College of Business, Penn State
To give you some perspective, the following are the top two trends from previous studies.
The Crunch: Marketing as an investment/ROI & Marketing the marketing process
Grow: Achieve profitable growth & Marketing ROI: better organize/market marketing
BMA Conference attendees have the opportunity to purchase discounted tickets to see the June 15th, 7pm showing of Phantom: The Las Vegas Spectacular at the Venetian Resort, Hotel and Casino.
Tickets can be purchased at the promotional price by visiting www.eventusher.com and using the password BMAPHANTOM.
Institute for the Study of Business Markets (ISBM), Smeal College of Business, Penn State
To give you some perspective, the following are the top two trends from previous studies.
The Crunch: Marketing as an investment/ROI & Marketing the marketing process
Grow: Achieve profitable growth & Marketing ROI: better organize/market marketing
Agenda
Day 1: Sponsored by PROS
Wednesday, June 13, 2007 8:00 to 12:00 pm Registration Outside Venetian A 12:00 to 1:30 pm Lunch Venetian B
12:00 to 1:30 pm
Welcome - Conference Opening
BMA Chairman's Address: John Favalo, CBC, 2006 Chairman, BMA International; Partner - Eric Mower & Associates
Introduction of New Chairman: Keith Pigues, 2007 Chairman, BMA International; Vice President of Marketing - CEMEX
Presentation of the Best of the BMA Pro-Comm Awards: Thor Harris, President - Percepture, Inc. Venetian B
Day 1: Sponsored by PROS
Wednesday, June 13, 2007 8:00 to 12:00 pm Registration Outside Venetian A 12:00 to 1:30 pm Lunch Venetian B
12:00 to 1:30 pm
Welcome - Conference Opening
BMA Chairman's Address: John Favalo, CBC, 2006 Chairman, BMA International; Partner - Eric Mower & Associates
Introduction of New Chairman: Keith Pigues, 2007 Chairman, BMA International; Vice President of Marketing - CEMEX
Presentation of the Best of the BMA Pro-Comm Awards: Thor Harris, President - Percepture, Inc. Venetian B
Day 2: Sponsored by Aquent
Thursday, June 14, 2007 8:00 to 9:00 am The Venetian Breakfast - Featuring a Full Breakfast Buffet Venetian B 9:00 to 10:00 am Keynote Address: Matt Preschern, Vice President, Small and Medium Business & Ecosystem Communications - IBM
6:30 to 8:00 pm
Panel and Wrap Up
Secrets of Success: How Industry Leaders Are Serving the New "Give Me" Customers
Moderated by: Kate Maddox, Senior Reporter - BtoB Magazine
Bruce Bergwall, Sr. Director of Business Development - Global Spec
Steve Ennen, VP of Digital Marketing - American Business Media
Ben Hanna, VP of Marketing - Business.com
Steven Haskin, Group VP, Strategic Alliances - PROS
Carol Kurimsky, VP of Marketing - IngramMicro
Matt Preschern, VP, Small and Medium Business & Ecosystem Communications - IBM
Tricia Syed, VP of Audience Development - TechTarget
Venetian A
Day 3
Friday, June 15, 2007 8:00 to 9:00 am The Casion Breakfast - Featuring Frech Toast, Waffles, Eggs & Blintzes Venetian B
9:00 to 10:00 am
Keynote Address: Rick Faulk, Chief Marketing Officer, President - WebEx "Winning Over Customers in an 'On-Demand' Market" Venetian A
Acquisition/Interactive Track Brand/Strategy Track
10:00 to 11:00 am
Show and Tell: IBM's Successful Use of Interactive Marketing to Reach SMBs
Sandra Zoratti, Director of Marketing - IBM Venetian A
How to Become a Marketing Champion INSIDE Your Company
Roy Young, Chief Revenue Officer - MarketingProfs
Toscana 3701-3710
11:00 to 12:00 pm 7 Habits of Highly Effective Websites
Stefanie Lightman, Vice President of Global Marketing - RedDot
Venetian A Latest Research on Traditional Marketing Effectiveness
Tim Roberts, VP of Sales & Principal - Catalyst Exhibits, Inc.
Toscana 3701-3710
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